It Is What It Is isn’t just a phrase — it’s a mindset. No matter what life threw at me, I always ended with those five words and kept pushing forward. Every closed door led me to a new one, and I walked through it with resilience and faith. This brand represents strength through struggle, acceptance of the past, and confidence in what’s next. Wear it as a reminder that no matter what happens — it is what it is… and we move forward.